Free From Food Awards 2012- Judging getting nearer…

I may have previously mentioned that I have been invited to judge some of the categories in this year’s Free From Food Awards. Judging day is getting closer, my train ticket is booked and my tastebuds are at the ready.

I am sure all the entrants in all the categories will be fantastic, but I asked the Free From Food Awards HQ for an update on why this year’s awards are going to be the best EVER.

Michelle told me she is “very excited about the ready meals category which has always been a bit sparse in previous years but this year is bulging with entrants – real reflection of what is happening in the free from market.”

HQ are also very excited about the new raw food and superfood category. They have had some great entries, including  raw chocolate, mesquite flour, ‘flax dippers’, kale chips, beet juice and cheesecakes to name but a few. Interestingly traditional categories, such as bread, are now part of the main stream (a great reflection of the expanding free from market) so there are fewer entries this year – although, of course, cakes  are still holding up *cue collective sigh of relief from judges*

Still, the most popular judging category still remains the alcoholic variety, where judges can even sample some Free From nettle beer.

Can’t wait 🙂

Free From Food Awards

If you are here, on a site about managing food allergies, you have probably already heard of the FreeFrom Food Awards 2012 “The industry’s only award for excellence for freefrom food – raising the profile of freefrom within the industry and with the consumer”.

Manufacturers of free from products were asked to submot their products for consideration in up to 17 categories, as follows:

1. The Innovation award:
The innovation category is open to any product which successfully pushes the boundaries of freefrom in terms of concept, ingredients and/or manufacture.

Categories:

2. Dairy and/or lactose-free animal milk, butter, yogurt and ice cream
Sponsored for 2012 by Swedish Glace

3. Plant (soya, rice, oat, nut, potato, hemp, millet, coconut etc) ‘milk’, spread, yogurt, ‘cheese’ and ice cream
Sponsored for 2012 by Pure

4. FreeFrom breakfast cereals
Sponsored for 2012 by Fria Gluten Free

5. FreeFrom breads and bread mixes
Sponsored for 2012 by Genius Gluten Free

6. FreeFrom pasta and pizza bases/mixes
Sponsored for 2012 by Tesco

7. FreeFrom foods manufactured for food service
Sponsored for 2012 by Livwell

8. FreeFrom ingredients, pastry/pastry mixes, sauces, flour, stock, marinades, sweeteners etc
Sponsored for 2012 by Juvela

9. • NEW • Raw foods and superfoods
Sponsored for 2012 by Asda

10. FreeFrom pizzas, savoury pies, flans, sausages and ready meals
Sponsored for 2012 by Delamere Dairy

11. FreeFrom savoury biscuits and snacks
Sponsored for 2012 by Genon Laboratories

12. FreeFrom scones, sweet tarts, Bakewells, sweet biscuits and cookies
Sponsored for 2012 by Tesco

13. FreeFrom cakes, cake mixes, muffins, brownies, cup cakes, cake bars and Eccles cakes
Sponsored for 2012 by Mrs Crimbles

14. Freefrom puddings, sweet pies, cheesecakes and desserts
Sponsored for 2012 by Hale & Hearty

15. FreeFrom chocolate, snack bars and petit fours
Sponsored for 2012 by Tesco

16. FreeFrom Christmas foods
Sponsored for 2012 by Produced in Italy

17. Gluten-free beer
Sponsored for 2012 by Asda

Although the entires are now in, there is now a very important job to be done. In early February 2012, a select group of people will be undertaking the hard task of judging each category, before selecting a winner and two runners up. I am delighted to announce that Food Allergy Kitchen was invited to be on the judging panel and will be deliberating at a secret location very soon.

Although I cannot reveal the categories I am judging, nor make you privy to highly confidential judging discussions, an update on the awards will be posted after the judging has taken place. Please note that I do not accept bribes…

The shortlist will be published on or around the 1st March 2012, before the awards are presented in April 2012. The Awards will also be showcased at the Allergy & Freefrom Show at Olympia in May.